April 2012
1 post
cheazza asked: I just released a new iPhone app called Cheazza, which highlights NYC's best cheap pizza. The app is hyper-local to New York City, free and created in my spare time with my partner and co-creator. I work in digital media, and have been marketing the app throughs social media. Do you have any other recommendations for low-cost (or free) marketing at a local level? Thanks!
March 2012
2 posts
6 tags
The Perks of Digital Advertising and the Battle of...
Technological innovations and strides have granted anybody and everybody the ability to access any piece of information in the blink of an eye.
The world has revolved around this concept, and society has changed completely over the course of the last decade because of it.
Consumers are not only more intuitive but expect nothing less than knowing everything surrounding the product that they are...
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Small Business and B2B Inbound Online Marketing
It is becoming increasingly obvious in the B2B arena that inbound marketing works well for businesses, even the smaller ones.
A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded:
“Firms generating 60% or more of their leads online are 2X more...
October 2011
1 post
4 tags
Local SEO... What's That About?
If you have a brick and mortar business, then without a second thought… you need to focus on your local SEO marketing.
Especially if you depend on walk-in traffic.
You’ve probably heard the term SEO. It stands for Search Engine Marketing.
Basically it’s a strategy to make the search engines aware of your website… specifically using the keywords that best describe your...
July 2011
4 posts
3 tags
Guerilla Online Reputation Management: Low Budget,...
Guest Post by Jill Rowen
Everyone who has ever been to high school, or had a friend enter into sorority/fraternity life in college, knows the importance of a reputation. Reputations could make or break your social life; Remember that time at that party when Doug dressed up as a monkey, shoved Richard, fought Mike and then up chucked in the living room? You never knew Doug, that is, until...
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Reputation Management, Online
Online Reputation Management is a topic of growing concern for businesses of all sizes. One of the good things is that you can automate some of this process. The bare minimum that a company should be doing is setting up Google Alerts, and maybe setting up services like TagBulb & BlogPulse.
But what can you do after that? So we sourced the advice to two Titans.
Ann Smarty & Barry...
adfreshness asked: Hello My name is William Perez. I was wondering what made you reblog my picture? Im trying to get into the Advertising industry and I was wondering if you could help me get a head start into the advertising industry,
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June 2011
6 posts
4 tags
The Keys to Building Influencer Status on Twitter ...
We at Downright Media love Social Media. As a business owner, Twitter gives you the opportunity to interact with your industry and customers in a way that has never existed before in history. However, It can have a downside. Especially if you are the type of person that can get distracted easily. So we’ve gone ahead and created this executable action plan for you.
Get Clicky
Go to...
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How Small Businesses Can Compete Against National...
Most people think that Google Maps is just for finding directions. Today smart local business owners worldwide are using Google Maps as part of their internet marketing campaign. Google Maps has the ability to increase sales. Every business should take advantage of this powerful business generating tool. There is no reason for you to be left behind. It is free, it is easy, and it literally puts...
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Why Social Marketing Benefits Your Small Business
So we know that we have many social networks that you can sign up your small business for. This phenomenon of Social Marketing is here to stay, and if used right you have a huge opportunity to really grow your business. Let’s look at the two networks that everyone needs to use right now. The current heavy weight king of social networks is Facebook. This is the biggest, that baddest, and most...
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