We at Downright Media love Social Media. As a business owner, Twitter gives you the opportunity to interact with your industry and customers in a way that has never existed before in history. However, It can have a downside. Especially if you are the type of person that can get distracted easily. So we’ve gone ahead and created this executable action plan for you.

Get Clicky

Go to GetClicky.com and create an account for your site. Get Clicky will let you monitor and analyze your web traffic. You can also use Google Analytics if you like. The important thing is have this website traffic data. Without it, you are wasting your time and effort. 

Growing Your Twitter Following 

Twitter usage has been exploding over the last year years. In fact Google and other search engines think so highly of Twitter that they have started to include realtime tweets into search results. The problem is that Twitter can seem like a huge conversation about nothing. This is why most people don’t understand nor get Twitter. They say things like “Why do I care about what so and so had for lunch?” and that’s true. 

The opportunity with Twitter is knowing how to read the signal from the noise. Meaning, you should be able to find the conversations that matter to you. So if you love Indie Rock Bands from Brooklyn, you should find that conversation, listen in or contribute to it. It’s that simple. Twitter is brilliant finding real-time conversations on whatever matters to you. 

Okay so let’s move into growing your Twitter Following. 

• Use the “Advanced Search” on Search.Twitter.com for Your Research
• Follow Influencers in Your Chosen Field
• Add friends ( find like minded people)
• Remove Friends ( 36 hours if they haven’t friended you)
• Interact & Engage 
• Rinse & Repeat

Follow all the influencers in your field. Start adding people that follow these Twitter influencers and are like minded, remember Twitter has many automated account or Twitter Bots that just ReTweet things and don’t add anything to the conversation. Stay away from these guys, you only want real people.

Don’t go crazy and add too many, Twitter will ban your account. Remove friends that haven’t followed you back, give them about a 36 hour window. Again don’t go crazy here, Twitter will ban you if you unfollow too fast. Interact and engage this new audience, you have to be genuine. Whatever topic you pick should be your passion, so this should be easy for you. Lastly Rinse & Repeat. 

Following this game-plan will increase your Twitter following and with time will make you an influencer. The best thing about become an influencer is that your Twitter following will start to grow organically. People will start to follow you automatically, which makes you even more of an influencer in the eyes of others.

Now make sure that your Twitter page leads to your site. You basically want your Twitter traffic to generate leads into your sales funnel. It’s okay if you don’t have a product or service to sell. Just have the ability to send your Twitter followers to something. It could be your blog, your resume or anything else that you want to promote and use to solidify your influencer status. 

By continually working on this action plan, you will increase your Twitter friends, followers, fans, influencer status and your bottom-line. 

Let us know what you think? Continue the conversation in our comments section.